The main goal of creating a website is always to increase profit because of increased traffic. Animation can get the work done, and if you check some of the video animation for business review articles, you notice that most of them agree that animation is the new trend for marketers. Animation videos have the unique ability to captivate the viewer’s attention in addition to the fact that there is no limitation in creativity with what you can do with animation. Thus, making an animated video can be an exciting way to deliver information across your prospective clients.
Psychological studies show that emotions play a big role in the user’s experience, no matter what they do. Certainly, with something like animated videos, the user is likely going to be influenced into a buying decision if they like the video. For instance, if a website has a visually appealing design, users will be more comfortable and confident to find the website credible and easy to use. In other words, creating a positive first impression is very important. It goes without saying that a positive first impression is usually based on looks rather than interactions or the quality of content.
So a visually appealing animated video is an excellent way to avoid your business from losing customers when they first click into your home page. The page should take the user’s experience to a much more interactive level. It is for this reason that creative, elegant and professional animated videos are becoming gradually widespread in the marketing circles.
Because animated videos are a dynamic platform that uses motion picture to tell a story, they can make a big impact in some way. By their very nature, videos grab the visitors’ attention and compels them to see and hear the entire story. Thus, the users will be compelled to stay with and see the end of the story.
The impact created by animated videos can easily be quantified and several studies have proven that cause a huge impact in your website. An average visitor will spend 8 minutes in your website. But with an additional video, the visitor will stay for another 7 minutes. This represents almost 100% increase in user engagement in your website.
Introduces your company
The great thing about videos is that they tell the story of your company in the shortest possible time. Although it can be challenging trying to have a clear design for your visitors which will keep visitors engaged, it can be worth the trouble if you can get it right. The introduction of the video will give you the opportunity to tell your visitors what it is like to work with you and use your products.
Shows your visitors the way
Animation videos are used to show your customers the way. It helps users to know what they are supposed to do next; otherwise, not knowing what to do next can be confusing, resulting to higher bounce rates, which is not good for your business.